January 2012
48 posts
1 tag
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Survey responses (the colour question)
Please give reasons as to why you chose these colours.
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Flag and green city.
“Very PAP, right? The RED & WHITE is the colour of our national flag.
& the rest of the colours are too warm. Therefore blue.
D is too light, & too Obamaish
Navy blue, no doubt PAPish, I think they have made the right choice.”
“Red & White are our national colours. seems on flags...
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Visualising Local Identities: Post-war Graphic...
The following are quotes from article:
Racial harmony is recognised by the Singaporean government as one of the most pertinent issues for security and survival in the region, and it has been influential in the development of the nation’s identity, ideology and policy.
Three inter-related social constructs are significant to the post-war development of ideology, identity and nationhood in...
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Clearer thoughts, a more focused direction or...
My project is about:
• graphic design
• political marketing
• national branding
• youth of Singapore
• Thomas Hobbes
• abstract (narration) but commercial (application)
A study and project inspired by the theories of political philosopher Thomas Hobbes, whilst exploring the impact of graphic design on political campaigning, and hence national branding, focusing specifically on visually...
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My fortune cookie says,
“It’s all in the technique, you can do this!”
Damn right.
Survey reponses & social media
78 responses and counting!
Today I released my fyp survey online and I found out the true power of social media and my friends’ goodwill. I am so very thankful!
[Update]
106 responses and counting!
Awesome people who voluntarily shared my survey on Facebook, and also thanks to @faktorii, @heruiming, @scribbleher, @wanderwhither who retweeted my link! 106 responses in less than 24 hours. I...
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Timeline
January 2012
Jan 18 - 24: conduct survey
Jan 19~: round up all research
Jan 20~: analyse research, interpret as graphics
Jan 22 - 24: Chinese New Year
Jan 25 - 26: gasp and remain in denial
Jan 27: group presentation (40%)
February 2012
Early Feb: complete analysis of survey
Mid Feb: experiment with design
End Feb: experiment with design, half of lit review done
Feb 24: swap...
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DO MY SURVEY →
Literature Review (lesson with Prof)
Need to be objective in research (project is an evaluation).
Need to research on whether design can help in politics or not – to the point.
When quoting, need to use page references
When reading, summarise article, write down own thoughts, bibliographical information and page number*
Draw a mindmap
Paragraph: 1. Make a statement 2. Evidence from your research 3. Analysis of research 4. Sum...
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POSTERS Database →
My good friend.
Pictaculous - A Color Palette Generator (courtesy... →
Lovemarks
Pointers on Emotional Branding
• Norman (2004) defines three levels of emotional responses of users that help designers to design product that elicit intended emotions:
Visceral: appearance, perceptually-induced reactions (innate)
Behavioral: function, uses, expectation-induced (predictions based on experience)
Reflective: self-image, intellectually-induced
• Brands help consumers create...
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Crafting my survey
Good morning, or afternoon! Right now I’m crafting my survey before my consultation with Prof later in the afternoon, and I feel a need to consolidate my thoughts by typing them out, so here goes.
————————
My initial goal for conducting surveys:
How does the general public react to certain symbols, colours, memorabilia or designs in the...
Lovemarks Campus » Blog Archive » The Secret of... →
Abstract:
Purpose: Our aim is to provide a better understanding of the love that consumers have for their brands and which factors that have an essential role in order to be a loved brand.
Methodology: We have chosen to use an iterative approach to our qualitative study. Implementation of nine personal interviews has taken place, after a semi-structured approach.
Theoretical perspective: The...
Slogans for the Singapore Brand
1960s • Instant Asia
1974 • Come Share Our World
1975 • It All Starts in Singapore
1979 • Most Surprising Tropical Island on Earth
1986 • Surprising Singapore
1995 • New Asia – Singapore
2004 • Uniquely Singapore
2010 • YourSingapore
Goh, M., E. Loh, et al. (2011). “Singapore – What’s in a Name?” The Design Society Journal 1(3): 116- 131.
Metro Fonts - metrobits.org →
Most subways use standard typefaces for their corporate identity, while others don’t even care and have used a mixture of different fonts over the years. But some subway systems are stylish enough to communicate with their customers through exclusively designed typefaces for wayfinding signage and paperwork.
Old vs new street signs in Singapore
Snog Blog: Road Signs
“In early 2000s, the Land Transport Authority (LTA) carried out a major revamp on...”
– Old.Bus.Stops/Street.Name.Signs | Remember Singapore
List of public signage typefaces - Wikipedia, the... →
ANWB Cc – condensed road typeface used in the Netherlands, based on FHWA Series C. It is used mainly on fingerposts
ANWB Dd – slightly condensed road typeface used in the Netherlands, which has been introduced in 2010
ANWB Ee – commonly used road typeface in the Netherlands, based on FHWH Series E(M)
ANWB Uu – new road typeface used in the Netherlands, designed by Gerard Unger[1]
Austria –...
Instagram: Welcome to Instagram, President Barack... →
instagram:
Even President Obama is on Instagram. Welcome social media politics.
Pointers from IPS Surveys
General Elections 2011
In March 2011, govt relaxed rules relating to election advertising, including social media platforms and electronic media applications (mobile devices).
Internet, just behind newspapers and TV as influential media, in contrast to 2006. Contact with grassroots workers also more important.
Newspapers and TV still top but less so for 21-29 year olds, post-independence...
IPS Surveys
2011
Presidential Election Survey 2011 (September 2011) – IPS Perception of Policies in Singapore (POPS) Survey 5
IPS Post-Election Survey 2011 (May 2011) – IPS Perception of Policies in Singapore (POPS) Survey 4
IPS Survey of Political Traits and Media Use (2011)
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Latest project scope as of January 2012
TOPIC:
“EXPLORING THE IMPACT OF GRAPHIC DESIGN ON POLITICAL ACTIVISM, AND HENCE NATIONAL BRANDING, FOCUSING SPECIFICALLY ON VISUALLY COMMUNICATING WITH THE GENERATION Y OF SINGAPORE.”
AIMS + GOALS
1. To re-emphasize the importance of graphic design and branding as tools for powerful communication, especially in politics which advocates change
2. To promote a healthy design culture in...
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The Politics of Campaigning
An analysis of the book “Designing Obama” and other related studies on Obama’s 2008 branding
“Everyone I know agrees that Barack Obama won the design race,” – Steven Heller
“From the bold “change” signs to their engaging website to their recognizable lapel pins, they’ve used a single-minded visual strategy to deliver their campaign’s...
