April 2012
3 posts
“Thesis is a large typeface family designed by Lucas de Groot. The typefaces were...”
– Yep, I chose the right typeface.
Thesis (typeface) - Wikipedia, the free encyclopedia
1 tag
March 2012
3 posts
“The flag consists of two equal horizontal sections, red above white. In the...”
– MyStory :: National Symbols :: 2008 The National Flag
February 2012
21 posts
1 tag
Cooling Off Day
Insightful collection of interviews of Singaporeans from all walks of life; some pretty interesting points to note regarding certain issues, especially the ongoing debate between the coolness factor of Easties and Westies.
1 tag
Consultation and ideas.
IDEAS FOR FINAL
grid to represent our stringent society
sterility?
red tape?
1 tag
Opinions from writer, blogger, designer Justin...
1.What are your general sentiments on the design standards in the context of local politics?
As compared to cities like London and New York, the designs of public service messages material here tend to be formulaic. They are politically-correct by including the four races and official-dom language. Sometimes they try to be “contemporary” by adopting styles that are trendy so to...
“Discrete emotion theory assumes that there are seven to ten core emotions and...”
– Discrete Emotions Theory - Wikipedia, the free encyclopedia
Emotions
The present research uses Izard’s framework which “assumes that separate and discrete emotions exist and that each has measurable, experiential, and motivational properties” (Izard 1972, p. 85). In his Differential Emotions Theory Izard (1972) conceptualizes ten fundamental emotions: joy, surprise, anger, disgust, contempt, shame, guilt, fear, interest, and sadness. Izard’s...
“Carroll Ellis Izard (born 1924) is an American psychologist known for his...”
– Carroll Izard - Wikipedia, the free encyclopedia
“Izard’s theory. Carroll Izard identified ten primary emotions: fear,...”
– Psychology: Other Theories of Emotion
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Opinions from my friend, Jerome Chan.
Local politics in this case includes governance, policy-making, political marketing and election campaigning.
1. What are your general sentiments on the design standards in the context of local politics?
the design standards in the local political scene has been overly plain, direct and simple, and lacking in overall creativity. Political parties have placed over emphasis on clarity, and...
“I think it’s fair to claim Obama as the first, modern ‘design thinking’...”
– New Kind » Designer Obama » New Kind (via 7x2)
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Interview questions
Local politics in this case includes governance, policy-making, political marketing and election campaigning.
1. What are your general sentiments on the design standards in the context of local politics?
2. What do you think is hindering our creative free play in the context of local politics?
3. How much do you think good design, proper marketing and social media helps a party / nominee in...
“What would be regarded as a valid and sufficient reason for not voting? When...”
– Singapore Elections Department
1 tag
Description of my project
Title of project:
Politikally
Project type/ genre:
Experimental, branding
100-word description:
“Politikally” explores the impact of graphic design on political campaigning, focusing on visual communication with the youth in Singapore. The project, inspired by theories of political philosopher Thomas Hobbes, examines political marketing, emotional branding and national design...
History of Philosophy by Alfred Weber
Philosophy is defined by Hobbes as the reasoned knowledge of effects from causes, and causes from effects.(2) To philosophize means to think correctly
philosophia naturalis (logic, ontology, mathematics, physics) and philosophia civilis (morals and politics)
Outside of the science of observation, there is no real knowledge.(4)
To think, therefore, is to feel. Knowledge consists in the addition...
1 tag
January 2012
48 posts
1 tag
1 tag
Survey responses (the colour question)
Please give reasons as to why you chose these colours.
-
Flag and green city.
“Very PAP, right? The RED & WHITE is the colour of our national flag.
& the rest of the colours are too warm. Therefore blue.
D is too light, & too Obamaish
Navy blue, no doubt PAPish, I think they have made the right choice.”
“Red & White are our national colours. seems on flags...
1 tag
Visualising Local Identities: Post-war Graphic...
The following are quotes from article:
Racial harmony is recognised by the Singaporean government as one of the most pertinent issues for security and survival in the region, and it has been influential in the development of the nation’s identity, ideology and policy.
Three inter-related social constructs are significant to the post-war development of ideology, identity and nationhood in...
1 tag
Clearer thoughts, a more focused direction or...
My project is about:
• graphic design
• political marketing
• national branding
• youth of Singapore
• Thomas Hobbes
• abstract (narration) but commercial (application)
A study and project inspired by the theories of political philosopher Thomas Hobbes, whilst exploring the impact of graphic design on political campaigning, and hence national branding, focusing specifically on visually...
1 tag
My fortune cookie says,
“It’s all in the technique, you can do this!”
Damn right.
Survey reponses & social media
78 responses and counting!
Today I released my fyp survey online and I found out the true power of social media and my friends’ goodwill. I am so very thankful!
[Update]
106 responses and counting!
Awesome people who voluntarily shared my survey on Facebook, and also thanks to @faktorii, @heruiming, @scribbleher, @wanderwhither who retweeted my link! 106 responses in less than 24 hours. I...
1 tag
Timeline
January 2012
Jan 18 - 24: conduct survey
Jan 19~: round up all research
Jan 20~: analyse research, interpret as graphics
Jan 22 - 24: Chinese New Year
Jan 25 - 26: gasp and remain in denial
Jan 27: group presentation (40%)
February 2012
Early Feb: complete analysis of survey
Mid Feb: experiment with design
End Feb: experiment with design, half of lit review done
Feb 24: swap...
1 tag
DO MY SURVEY →
Literature Review (lesson with Prof)
Need to be objective in research (project is an evaluation).
Need to research on whether design can help in politics or not – to the point.
When quoting, need to use page references
When reading, summarise article, write down own thoughts, bibliographical information and page number*
Draw a mindmap
Paragraph: 1. Make a statement 2. Evidence from your research 3. Analysis of research 4. Sum...
1 tag
POSTERS Database →
My good friend.
Pictaculous - A Color Palette Generator (courtesy... →
Lovemarks
Pointers on Emotional Branding
• Norman (2004) defines three levels of emotional responses of users that help designers to design product that elicit intended emotions:
Visceral: appearance, perceptually-induced reactions (innate)
Behavioral: function, uses, expectation-induced (predictions based on experience)
Reflective: self-image, intellectually-induced
• Brands help consumers create...
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Crafting my survey
Good morning, or afternoon! Right now I’m crafting my survey before my consultation with Prof later in the afternoon, and I feel a need to consolidate my thoughts by typing them out, so here goes.
————————
My initial goal for conducting surveys:
How does the general public react to certain symbols, colours, memorabilia or designs in the...
Lovemarks Campus » Blog Archive » The Secret of... →
Abstract:
Purpose: Our aim is to provide a better understanding of the love that consumers have for their brands and which factors that have an essential role in order to be a loved brand.
Methodology: We have chosen to use an iterative approach to our qualitative study. Implementation of nine personal interviews has taken place, after a semi-structured approach.
Theoretical perspective: The...
Slogans for the Singapore Brand
1960s • Instant Asia
1974 • Come Share Our World
1975 • It All Starts in Singapore
1979 • Most Surprising Tropical Island on Earth
1986 • Surprising Singapore
1995 • New Asia – Singapore
2004 • Uniquely Singapore
2010 • YourSingapore
Goh, M., E. Loh, et al. (2011). “Singapore – What’s in a Name?” The Design Society Journal 1(3): 116- 131.
