Thesis is a large typeface family designed by Lucas de Groot. The typefaces were designed between 1994 and 1999 to provide a modern humanist corporate font. Each typeface is available in a variety of weights as well as in italic.
Thesis fonts have become popular and can be seen in various publications or logotypes.
The range of weights are designed using de Groot’s “interpolation theory”. The optical interpolation b, in the three stems a (thinnest), b (interpolation) and c (thickest), is set to the geometric mean of a and c, i.e. b² = ac (as opposed to the linear arithmetic mean)."
Yep, I chose the right typeface.
2 Apr 2012 / 0 notes
22 Mar 2012 / 0 notes
Hello March. It’s 30 days to the final critique, and I’d say my progress is only about 25%. That is very bad, because it means within every week in March I will have to finish an additional 25%. Right now I am stil working on the Body because the analysing of the results is soooo veryyyyy tedioussssssssss.
Also, working on just InDesign is making me very tired of staring at the computer. Things are getting monotonous and I’m not getting any fresh creative input. Wish I had chosen a more tactile methodology, instead of just print. Ah wells. No more time to ponder. Thirty days!!!
Insightful collection of interviews of Singaporeans from all walks of life; some pretty interesting points to note regarding certain issues, especially the ongoing debate between the coolness factor of Easties and Westies.
28 Feb 2012 / 0 notes
1.What are your general sentiments on the design standards in the context of local politics?
As compared to cities like London and New York, the designs of public service messages material here tend to be formulaic. They are politically-correct by including the four races and official-dom language. Sometimes they try to be “contemporary” by adopting styles that are trendy so to appeal to the masses.
There is an emphasis of function over form, so much so that form becomes something that is even avoided. There is this sense that you want to look professional and reliable and that means not standing out by being avant garde. Specifically to political posters, candidates must crap their individual styles to fit a larger party image, because Singapore isn’t driven by personality politics.
2. What do you think is hindering our creative free play in the context of local politics?
The lack of personality in politics. Over here, the party looms larger over any candidate, so that restricts how much variety in designs there can be.
To a certain extent there is also this notion amongst voters and candidates that anything that looks “designed” is extravagant and maybe even deceptive — which runs counter to this image Singaporeans have of a model politician, someone who is no frills, proper and a man on the street. This keeps a check on how far out designs can be. In a way, it’s almost got to look “un-designed” in order to convince voters that you didn’t “waste” resources to construct an image.
And of course, to be politically correct and not offend anybody means designs here are meant to please everybody, but in reality, nobody. The official marker of success is sometimes almost: as long as we don’t get complaints.
Lastly, I’m speculating here, but I think many professional designers would rather not involve themselves in constructing images for political parties, especially for opposition parties, after all it’s not regarded as good for business.
3. How much do you think good design, proper marketing and social media helps a party / nominee in gaining support and votes in the context of local politics?
Its definitely important, I think in Singapore politics, media and image plays a bigger role than what we give credit for. If you think about it, how often do we see our MPs in action? It’s all mediated through the media, so suddenly if you see MP on the ground inspecting your dustbin, you’re very impressed — because that’s rare as MPs are seen as important people, very busy, no time for ordinary folks like us.
I think as politics becomes even more competitive, as we’ve seen in the last one, the role of design will become even more prominent as candidates and parties will really need these tools to define themselves and get their messages out.
At the end of the day, what’s most important is the relationship between the image projected and reality. You got to be what you try to show you are. Once that connection is lost, people will feel cheated or not relate to it.